Our STONE selection Process
Each gemstone tells its own story. Explore our meticulous stone selection process, from a mix of possibilities to the final masterpiece. Our dedication ensures that every piece is truly exceptional.

Factory production lot
Our journey begins by examining diverse parcels, brimming with various shapes and sizes. This step sets the foundation for discovering unique gemstones.

Assortment of shapes and sizes
We carefully separate each parcel, categorizing the stones by shape and size. This meticulous sorting reveals the potential within each gemstone.

Selection based on clients specification
Here, our experts identify and select the finest stones. By working closely with our clients, we ensure each selection meets their specific needs and desires.

Preparation of final order
Selected stones are placed within the final design, readying each piece for its journey. Our devotion to precision and quality shines in every creation.
About Us
At the heart of Europe’s vibrant jewelry scene, we are passionate purveyors of exceptional colored gemstones and diamonds, dedicated to excellence and craftsmanship since our inception. Rooted in the rich tradition of Italian artistry, we also specialize in creating bespoke, high-end jewelry that reflects your unique style — from timeless classics to cutting-edge trends.
As a family-driven enterprise now in its second generation, we blend generations of expertise with a forward-thinking approach. Our global network spans offices in Milan, Vincenzo, Valenza, Belgium, Jaipur, Mumbai, Dubai, and Bangkok, empowering us to serve discerning clients across Europe with unparalleled quality, continuity and service.
Whether sourcing the perfect gemstone or designing a one-of-a-kind piece, our mastery lies in transforming nature’s raw beauty into exquisite jewelry. Discover the art of personalized luxury with us — where passion meets expertism.
1980
1990
Humble
Beginnings
Foundations laid in diamond manufacturing,
marking the start of our legacy.
1990
2000
Global
Footsteps
Began operations in Thailand and other eastern countries. Discover the art of personalized luxury with us—where passion meets expertise, establishing a base in Italy; opened our first office in Venice, Italy.
2000
2010
Industry Presence
Strengthened
Started participation in various exhibitions such as Vicenza Oro, Basel fair
strengthening our presence in the gemstone and jewelry industry.
2010
2019
A New Chapter
Introduction of the second-generation leadership,
marking a new chapter of growth and expansion.
2019
2022
The Gemstone
Initiative
Launched New Goi Gems S.r.l. In 2019,
our dedicated initiative for high-quality gemstones and diamonds
2022
2023
Crafted in Italy
Pioneered ‘Made in Italy’ jewelry manufacturing,
elevating the craftsmanship and exclusivity of our pieces.
2023
2026
European Expansion
Expanded our wings to serve the European market more effectively by opening new offices in the UK, Belgium, and Valenza, Italy.